- Dubai Media City, Dubai, United Arab Emirates
Adzouk Advertising Dubai
Adzouk Advertising Dubai – In early 2011, a simple observation was made: the real time landscape, and the data surrounding it was ultimately transforming the way in which consumers behaved online, so why haven’t advertisers and publishers adapted to this change in the MENA region.It was this observation that inspired Jamie, David, Mark and Guy, to create a vision for returning value back to advertisers and publishers – the “AdZouk” experience is driven by innovative and world leading technology that generates value with your data, rather than simply creating more of it!. With our range of powerful, easy to use, integrated services, Advertisers can engage, and enhance audiences by delivering campaigns that are relevant, appealing, thought provoking, and data driven. Publishers are able to ultimately drive more unique traffic, and achieve more engaged audiences, and revenue. AdZouk is on a mission, to “Konnect” people with brands, and create a more engaging world, one campaign transformation, at a time.
Our Mission & Vision
In early 2011, a simple observation was made: the real time landscape, and the data surrounding it was ultimately transforming the way in which consumers behaved online, so why haven’t advertisers and publishers adapted to this change in the MENA region. AdZouk is on a mission, to “Konnect” people with brands, and create a more engaging world, one campaign transformation, at a time. For AdZouk, 2015 has been jam packed with new endeavours, fantastic new solutions for our clients, massive growth, and celebration. Popularity in new technologies have fuelled the growth all across the MENA, our unique ad serving solutions, are now reaching more advertisers, publishers, countries, and engaging more people than ever before. Here’s a snapshot of some of those impressive numbers.
AdZouk Video is now focusing on creativity, technology, and relevancy to engage with a wider audience. AdZouk allows brands to get specific and reach that ideal user who wants to buy your brand. It ultimately leads to better brand perception. Top video platforms are already attracting audiences with compelling content and targeted video ads that are relevant to what the user is watching. Video celebrities are outperforming traditional celebrities, especially relevant to the younger audience, making Preroll ad formats incredibly significant.
The Right Way to-do Display Advertising – effective display advertising is no longer restricted by traditional banners and skyscraper ad formats. Rather, it has grown up and you can now find it in your Facebook News Feed, or as promotional updates like LinkedIn. Engagement occurs when ads are aligned to individual interests, or they appear seamlessly into a site from a trusted publisher, taking the shape of an organic update, these “advertisements” are tailored to a specific audience using advanced targeting criteria to ensure they remain relevant and deliver ROI. Even Google are dominating this ad format with AdWords, allowing brands to align keywords with their business goals to remain in front of their desired customers, without appearing overly invasive. The success of this ad format has allowed engagement in real-time, when they input a search that matches the product or services your brand offers.
AdZouk has watched the mobile advertising industry grow up in the MENA since we launched in 2011. Ad targeting and delivery has become a lot more strategic, and even the ads themselves have become more engaging and creative as time progresses. Today ads are more effective, and as the consumer attention shifts from traditional advertising channels to mobile apps, the mobile advertising opportunity especially in the Middle East is primed to explode in a big way. Brands that ignore the power of mobile and in-app advertising will simply become no existent.