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About Us

Asfar Group is one of the prominent groups of companies in U.A.E. established by a proprietor who is a prominent businessman, industrialist and Chairman of the Binsuroor Group of Companies Mr. Rashed Hassan Khalifa Binsuroor Alketbi.

We have earned our name and fame with the wholehearted support of the customer embodied with the excellent skills of dedicated and determined team. In this challenging world market, our endeavour is to deliver the services to the doorstep of the customers to their full satisfaction. Our team are inspired by a will to succeed in every field. Integrity, flexibility and a lasting commitment to the cause of customers is not just our vision, but a daily reality.

Our Vision

To be known as the premier trendsetting regional business group based in Dubai. To be seen as an equal opportunity employer of the best talents worldwide whilst developing local talent. To be visible in all aspects of Dubai business circles ready to compete in the global market.

Our Mission

To provide the best service’s of highest quality with the latest technology as par with the international standards. Asfar Group will seek every business opportunity that match our values and growth demands and provide world class service ensuring world class returns; hence give back to the local community a share of its success.


With the able leadership and commitment of Mr. Alketbi, a division of the Binsuroor Group of Companies was established in the year 1994 as Horizon Travel which later amalgamated to Asfar Travel in 1997 with the primary purpose of providing travel and tours service in the United Arab Emirates.

With the aim of moving ahead up front in the travel & tourism market and visualizing the fast growth of travel industry, we employ a team of experts with multiple years of experience for meeting and satisfying customer’s needs.


Asfar Rental Car serves both the local market and the international tourist. Our aim is to give the most efficient and cost effective services, whilst maintaining the highest quality standards.

Asfar offers “Best Value for Money” to all types of customers of Short Term as well as Long Term Rentals with a diverse fleet of vehicles and customer friendly service. Our good selection of vehicles and exceptional service always exceeds our customer’s expectations.

We offer a Large Car which is Toyota Corolla, Hyundai Elantra , KIA Cerato and for the small car is Toyota Yaris, Hyundai Accent and Kia Rio.


Asfar Yacht is a private luxury yacht that specializes in U.A.E and various parts in the Middle East. Our fleet includes a 52ft luxury yacht that can accommodate 20 persons and a 28ft that can accommodate 10 persons.

We at Asfar Yacht will give you some of the finest and best services when you are talking about discovering the deepest secrets of ocean. Deep sea fishing, cruising and a relaxing time on board are some of the activities you definitely don’t want to miss while being in one of the most famous and glamorous cities of the world

A beautiful ocean right at your feet and there is no end to it – that is what the oceanic Dubai has got to offer. But what you can take apart from the sea blue panorama is the ways and means of enjoying them. Sea is not just about being on the beach and seeing the sun set in the horizon. If you want to enjoy the sea, enjoy to the fullest! We have been helping to create unforgettable yacht vacations.

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