- Mall of the Emirates, Dubai, United Arab Emirates
Asics Mall of the Emirates – The name of the company, “ASICS”, is an acronym of the Latin phrase anima sana in corpore sano, which translates to “Sound Mind, Sound Body”
Depending on foot type, different people have different cushioning requirements. Someone with a high arch and a rigid foot will require an alternative cushioning system to someone with a flat foot who requires a firmer base to remain injury free. Developers at Asics have taken this into consideration and have designed different cushioning systems for different feet.
GEL® Cushioning System.
The Asics Gel System is the most famous of all our innovations. To bring about the highest possible shock absorbing effect, the Gel-units are strategically placed in the midsole of the shoe. For the Asics Gel cushioning system various materials are used. Depending on its function, the Gel-unit contains a silicone based porous foam, a silicone Gel or a semi-solid silicone substance encapsulated in polyurethane.
The shape of the units are also precisely designed to the specific function and position. At Asics, we believe that comfort and performance are inextricably linked. As such we try to build the most comfortable shoes possible in the hope that those wearing them will attain their best performance.
RESEARCH & DEVELOPMENT
In May 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together.
STUDYING, ANALYZING, TESTING
The institute in Kobe, some 200 miles west of Tokyo, covers more than 45,000 square feet of research facilities. An all-weather running track of 350m, a hall for basketball and volleyball and several test rooms are part of the complex. Studying and analyzing the movements of the human body and testing all kinds of materials, are the main activities of the 200 people who work at the institute. Obviously all this work is being done with only one goal: to enable professional and recreational athletes all over the world to perform better, to reach a higher level and to enjoy themselves.
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About Mall Of The Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.
Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.