Bershka Mall Of The Emirates

Bershka Mall Of The Emirates
Bershka Mall Of The Emirates Bershka Mall Of The Emirates Bershka Mall Of The Emirates Bershka Mall Of The Emirates
  • Mall Of The Emirates, Dubai, United Arab Emirates
  • +97143410224
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Bershka Mall Of The Emirates

Bershka Mall Of The Emirates – Is a fashion leader for consumers hungry for the latest trends and looking to express themselves through bold and colorful designs in an exciting fusion of fashion, music and street art.

Bershka offers young men and women a wide spectrum of styles ranging from sports to casual wear, from basic pieces to those with a stronger fashion component. Apart from a wide range of clothing, all lines include a large selection of accessories and shoes.

THE BRAND

Bershka was created in 1998 as a new brand of the Spanish group Inditex

Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, hasconsolidated its brand image in 100 shops;Today, 18 years on, the chain has over 1000 shops in more than 70 countries, with sales representing 9% of the total revenue of the group. Bershka has a sales area of over 455,000 square meters. The company’s business encompasses the design, manufacture, distribution and sale of fashion in the shops

THE CONCEPT

Music, screens, projections, modern graphics,fashionable, colours.

Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to th arrangement of the goods inside. Bershka selects the best commercial sites in each city and positions itself in the most notable areas of the main shopping centres. Unique buildings are often chosen, which the Bershka architectural studio refurbish and adapt to its brand image and philosophy.

THE TARGET

Bershka’s public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies.

PRODUCT LINES

BSK is the brand for younger people, and always caters to the interests and needs of this public

The shops have separate spaces intended for the various different product lines that Bershka offers. In each section, Bershka, BSK & Man, the products are placed according to their style, creating a wide spectrum ranging from casual wear to sports and from basic garments to more fashionable items.

The area dedicated to women’s wear is the most important. This section has two product lines: Bershka and BSK. The first focuses on the latest fashion and includes the leading trends. It has a wide range of jeans wear, eveningwear, casual wear and latest fashion-wear. BSK is the brand for younger people, and always caters to the interests and needs of this public by basing its collection on their taste in music, their idols, rock stars and so on. The men’s section offers much more than fashionable jeans wear for young people. This product line offers casual, sports and fashion wear as well. In addition, apart from the wide range of clothing, Bershka also offers a wide range of accessories and footwear.

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About Mall Of The Emirates:

Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.

Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.

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