- Dubai Media City, Dubai, United Arab Emirates
Carat Middle East Dubai
Carat Middle East Dubai – Welcome to Carat, the fastest growing media network in MENA, and a market leader in digital and diversified media solutions.
More and more, media convergence is bringing the point of engagement and the point of transaction closer together, increasing media’s contribution in delivering profitable business growth. Our role is to be the client partner who continually challenges the status quo; who seeks to reinvent legacy models; who looks to do things differently and to do them better through media.
We redefine accepted models in the way we collaborate with clients, colleagues and external partners, to help innovate the way our clients’ brands are built.Our history as the largest independent global media agency means that we have never been tied to the conventions of traditional advertising agencies, affording us a level of agility and independent thinking in responding to consumers’ rapidly evolving behaviours.
Carat’s mission is simple: to redefine the value of media through our command of convergence We are well-positioned to combine strategy with expert specialist execution to deliver integrated solutions for our clients. This could be brand-building content, reflective of culture and delivered by media ecosystems; or it could be data-enabled, performance-oriented executions, delivered programatically and optimised by sales-based modelling.
We are able to leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
Communication Strategy & Planning
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.
We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools. We provide sophisticated market analysis and strategic recommendations, including clusters, industry and geographical segmentation.
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
Search Engine Marketing
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programmes and increase ROI while freeing up resources for strategy and planning.
Carat Middle East
Loft Office 3, 208
Dubai Media City
United Arab Emirates