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- Mall Of The Emirates, Dubai, United Arab Emirates
Cerruti Mall Of The Emirates
Cerruti Mall Of The Emirates – Is a designer jeans collection for an everyday urban use, targeted to a sober and updated end user, looking for international and refined informal style.
In 1881, Antonio Cerruti founded a weaving workshop in Biella, an Italian town renowned for its rich heritage in quality wool and fabric production. From these roots, the Cerruti name has expanded from luxurious fabric to acclaimed fashion without ever losing sight of its core values emphasizing quality and style, craftsmanship and technology.
Over the decades, Cerruti 1881 has shown that good modern styling should not just be desirable and inspired, but also innovative and refined. Today, Cerruti 1881 produces an extensive line of ready-to-wear menswear that remains true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design. The range of products under the brand includes fragrances, leather goods, watches, jewellery, eyewear, ties, shoes and writing instruments.
While remaining true to the brand’s distinctive ethos of fine fabrics, meticulous craftsmanship and intelligent design in its offerings, Cerruti 1881 has embraced innovation and creativity to become the quintessential contemporary menswear brand. The sense of design and the search for increasingly sophisticated fabrics contribute to the natural elegance of the label. The Cerruti 1881 collection is aimed at men who appreciate style and elegance, but also the finer details like fabric quality and finishing.
The science of fabrics for the creation of timeless elegance. They were barely off the ground, and the weaving workshops created by the CERRUTI brothers in 1881 were already reputed for their quality. For more than a century they have remained faithful to this tradition of excellence, seamlessly combining creativity and technology.
Under the guidance of Nino Cerruti , the Piémontaise woollen workshop became a centre of research, producing numerous technical advances to create new threads of an incomparable finesse, such as the super 100 (1 kg of wool for 100 km of thread), now a classic, followed by the super 120, 150, 180, up to 210. Reworking the structure of fabric implies manipulation, and an awareness of the comfort which it should afford to the wearer.
This has resulted in the appearance of daring mixtures such as the “LMS”, linen, mohair and silk ; the “Kinair”, a harmonious mixture of wool and mohair; compact crêpes; and the “Caviar” which combines wool and silk. This perfect mastery of the fabrication process, which associates ancestral techniques – such as the use of thistles to scratch wool and cashmere to increase body – with ultra sophisticated weaving and finishing techniques, guarantees fabrics which are easily manipulated. First and foremost, this technique guarantees a perfect smooth and taut. Qualities which shine through with an unequalled ease of wear.
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About Mall Of The Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.
Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.