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- Mall Of The Emirates, Dubai, United Arab Emirates
Etro Mall Of The Emirates
Etro Mall Of The Emirates – For forty years, Etro has been a synonym for Made in Italy and a style, also a lifestyle, where quality and elegance bow not only to aesthetics. An exquisite universe born from Gimmo Etro’s innate passion for travel and history, which today have become the leitmotif of each line crafted by the brand. His research driven by a consummate love of culture and beautiful things ever since he began his entrepreneurial venture as a clothing textile converter in 1968.
In 1981, Etro unveiled its line of furnishing textiles. Paisley was the distinguishing feature of the first collection and was to become the production masterpiece, but also the brand’s mark of recognition.
The women’s and men’s prêt-à-porter collections made their debut in the 1990s and were immediately distinguished by their stylistic inventiveness and research. The artful use of prints and colours combined with extraordinary craftsmanship, attention to detail and modern cuts have enabled the Etro label to enjoy ongoing growth. Over the years, Etro has become a hub of creativity and innovation, although it still keeps close ties with a tradition that is strongly recombined. Etro calls this the “New Tradition”, a key concept and significant brand value of the group.
Etro identifies above all with Gimmo its founder, although the company is now managed also by his children Jacopo, Kean, Ippolito and Veronica. Each company division is run by a member of the family: Jacopo is responsible for textiles, the home and the leather collections; Kean is the creative spirit and manager of the men’s collections; Ippolito, the third son, takes care of the financial side of the business; and Veronica is in charge of the women’s collections.
Etro is New Tradition, the sum of artisan know-how and creative experimentation.
The venture began in 1968 when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics, which he embellished with original designs and innovative colour ways.
In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become the Etro mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric.
In 1986 Etro launched the home accessories and complements collection, consolidating the brand’s life style concept. The creation of the Etro Perfumes division in the late 1980s was a natural consequence: today the collection extends to 24 exclusive fragrances and a dedicated boutique.
The 1990s saw the unveiling of Etro first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition.
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About Mall Of The Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.
Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.