Furla Mall Of The Emirates

Furla Mall Of The Emirates
Furla Mall Of The EmiratesFurla Mall Of The EmiratesFurla Mall Of The EmiratesFurla Mall Of The Emirates
  • Mall Of The Emirates, Dubai, United Arab Emirates
  • +97143410285
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Furla Mall Of The Emirates

Furla Mall Of The Emirates – Debuted in the late 1970s and made an immediate impact with their avant-garde materials; leathers, nylons and rubber! Over the years, Furla has always favored a sober, simple and elegant style. The brand has continued to invest in research and technology to assure constant innovation across all its lines. Company founder, Giovanna Furlanetto, claims that when the Furla bags became branded with a logo it was motivated by both personal gratification and the desire to express a precise vision of design, in equal measure.

Furla has continued to invest in product quality by employing a continual evolution of increasingly valuable, prestige hides, with a special focus on individual details. Producing over a million bags a year, the brand has broadened its range with pre-collections and flashes to keep their stores continually updated. All production takes place in Italy, by skilled artisans using top quality materials and traditional techniques.

From its very beginnings to the present day, Furla has developed their designs without ever losing sight of the values that have made the brand famous, the world over: Ongoing commitment to research and innovation, combined with a sense of modern luxury.Reinterpret Italian luxury in a modern way by visiting Furla at the Mall of the Emirates.

Company History:

It was in 1927 that Charles Lindbergh, on board the Spirit of Saint Louis, completed the first solo trans-Atlantic flight, taking off in New York and landing near Paris having covered a distance of almost a thousand miles in 33 hours.

In Italy, at that time, the history of the Furla family firm was beginning in the erudite and sophisticated city of Bologna. Protagonists Aldo and Margherita Furlanetto set themselves the challenge of starting a company – one which was eventually to grow into a world-renowned leather goods brand. It was the post-war period and the firm aimed to provide women with any type of leather object or accessory they might desire. It was an adventure, first commercial then industrial, which was inextricably linked to the lifestyle of the times, following the rhythms and evolution of society into the economic boom and narrating the story of its customs through Furla’s own products.

In 1955 Aldo opened the first Furla store on Via Ugo Bassi in the heart of Bologna, selling leather bags and accessories.In the 1970s, when the baton was passed on to his children Giovanna, Carlo and Paolo Furlanetto, the first collection of bags carrying the Furla logo was launched. With their avant-garde stylistic choices, they introduced unusual production methods and the use of atypical materials such as nylon and rubber. The success was immediate. It was a decisive change of vision and strategy that met the needs of a new society with strong, independent, emancipated women who paid attention to emerging fashions.

The collections grew at the same pace as the company. With the 1980s just around the corner, Giovanna flanked her father making her own stylistic contributions, while Carlo and Paolo were mostly in charge of the brand’s strategy for growth. Furla invented a new concept of luxury which was close to every woman and immediately became an international “must.” High quality, sober lines and functionality were the distinguishing features of the bags in their collections.After Bologna, Rome and Paris, the boutique on Madison Avenue in New York was opened. A far-sighted distribution network was in the planning stages, which would in the future cover no less than 64 foreign markets, from Europe to Asia and the United States.

By the end of 2008 there will be 296 single-brand Furla stores, positioned on the most important international shopping streets, and more than a thousand sales outlets from shops to department stores. It is nonetheless a success achieved with respect for the great traditions of Italian craftsmanship, which remain at the forefront of every decision. The company head office is in Bologna and the Furlanetto family passionately monitor every detail on a daily basis, always keeping an open mind and preparing for future progress in leaps and bounds.

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About Mall Of The Emirates:

Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.

Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.

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