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- Mall Of The Emirates, Dubai, United Arab Emirates
GIORDANO in Mall Of The Emirates Dubai
GIORDANO in Mall Of The Emirates Dubai – Established in 1981, Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing over 8,000 friendly staff with over 2,400 shops operating in 30 territories worldwide. OurVision: To be the best and the biggest world brand in apparel retailing.Our mission: To make people “feel good” & “look great”
– Giordano International was founded in Hong Kong in 1981 and is now one of the world’s leading international retailers of men’s, women’s and children’s apparel and accessories.
– By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity (Q.K.I.S.S), the brand has grown from its single Hong Kong store in 1981 to the present network of over 2,800 stores and counters in over 40 countries in the Asia-Pacific and Middle East regions.
– The company’s brands – “Giordano”, “Giordano Junior”, “Giordano Ladies”, “Concepts One” , BSX are today synonymous with superior quality, value and service
– Giordano’s global success story has been featured as a case study at the Harvard Business School. The company has also received international recognition for its commitment to corporate governance.
Mission & Vision
Giordano’s Vision is – “To be the best and the biggest world brand in apparel retailing”
(A World Brand is a brand that has no centre, knows no national borders. It is cross-cultural and is owned by local consumers. It is truly a “Think Global – Act Local” scenario. Each market adapts to their customer’s needs, wants and culture, but all maintain a cosmopolitan, international and contemporary touch.)
The brand’s Mission is – “To Make People Feel Good and Look Great”.
QKISS – Quality, Knowledge, Innovation, Service, Simplicity
Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating the global appeal for the brand.
The heart of the Giordano system is that it is totally customer responsive. Information, speed and simplicity are the key components driving the entire operation.
Giordano’s brand philosophy is modern simplicity and style – where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retailing.
Giordano’s Office in the Middle East
Our office in Dubai, United Arab Emirates – Giordano Middle East FZE (Free Zone Establishment), was established in 1993 as a 100 % subsidiary of Giordano International and provides strategic support, logistics, and management to Giordano’s franchise partners across the region and is also responsible for Giordano’s Expansion and Franchising across the Globe.
The average sizes of our stores are between 1000- 2000 square feet. The brand also operates large format flagship stores of over 7,500 square feet in key locations. The strategy is to select accessible and effective locations so that Giordano stores are within easy reach of all customers.
About Mall Of The Emirates:
Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.
Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.