Imovation – Business Service Company in Dubai Internet City

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Imovation – Business Service Company in Dubai Internet City

Imovation – Business Service Company in Dubai Internet City – Imovation was founded in 2003 as a payments technology and loyalty startup in a dynamic and emerging market in Dubai, United Arab Emirates. Within a few months it was clear that there was a significant demand for strategic and tactical consultancy in the fields of customer retention. This, coupled with the very high mobile phone penetration rates in the UAE and Kingdom of Saudi Arabia made the social and economic conditions ideal for the emergence of an innovative and imaginative new payment instrument.

Imovation now operates the largest electronic distribution network in the Middle-East and has pioneered the mobile payment and loyalty industries in KSA thanks in part to a globally patented technology called Margento.

We are passionate about mobility and with the help of key strategic partnerships are driven to bring the most cost-effective, scalable and cutting edge transaction solutions to world markets.


Imovation’s vision is to expand the retail transaction value chain by leveraging the prevalence of mobile phones to mobilize traditional payment instruments and to promote the deployment of bonus and loyalty programs across all consumer channels

Who are we

Owned by a group of Canadians bringing academic and industry experience and UAE resident investors contributing local market knowledge, Imovation was established in 2003 as a privately held limited liability company operating out of the Dubai Internet City Free Zone in Dubai, United Arab Emirates.

How Margento Works

– Margento uses voice channel of customer’s mobile phone to transfer transaction data from a point of sale (Margento terminal) to the authorization facility for approval of payments and other transactions.

– Margento terminal is a passive device thus no need for communication infrastructure at the point of sale.

– Margento provides new, inovative and patented technology in the world of mobile payment.

– Margento represents first available mobile transaction solutions that do not need active networking equipment such as mobile modem or other communications at point of sale.

– Margento uses one common denominator found in every phone voice. Every phone can be used on day one without software or hardware upgrade or change required.

– One simple call does it all – there’s no need for typing short messages, using dedicated complex phone applications, or providing phone number or other personal information to Merchant.

Contact Us:

Building 17 ,Suite 258
Dubai Internet City
PO Box:500161
United Arab Emirates

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