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IT’S ALL ABOUT PEOPLE is a Human Capital Consultancy, based in Dubai, we provide people solutions across the Middle East that will fit with your business needs and your organisational culture. Our aim is to use our extensive Human Resource Management experience to develop and implement systems and solutions required to both manage and achieve the best from your people.


Because people do make a difference. When you look at companies and how they compete it’s interesting that generally they have similar access to finance, while new marketing initiatives, products, processes etc are copied quickly, so if you are honest people are the only true sustainable means of competitive advantage.

People are critically important to the success of a business and while management may agree with this, in many organisations getting people onto the agenda and getting the required investment is difficult. As a consultancy we want to help HR and management to realise the value of the people in their business.


People are intriguing, inspirational, dynamic, boring, frustrating etc, etc but they are above all individual. So how do you get the people in your business doing the right things to help your business grow? There is no simple answer, that is why we have passion and belief in what we do.

Each of our Consultants have over 30 years international HR experience and we have seen what works and in some cases what does not work. Our aim as consultants is to pass on our passion, knowledge and experience so that businesses, and HR, can leverage the competitive advantage of their People.


While we have worked with various methodologies and approaches, we do not push any one over another. Our consulting approach is simple, we start with a blank sheet of paper and listen to you the client. Our commitment is to:

– LISTEN to the concerns and issues you face.
– UNDERSTAND your business and how the people issues impact business performance.
– PROBE further to get into the detail of what you are facing.
– Be HONEST in the assessment of what should be done.
– Deliver SOLUTIONS that are fit for your business and culture and this may not be what is seen as best practice, but it will work.
– Build the BUSINESS CASE to show the financial impact of all initiatives.
– Provide the appropriate TOOLS AND METHODOLOGIES.
– Work with you on IMPLEMENTATION, which is absolutely critical for success.
– Support you and your team to ensure SUCCESS.


All our consultants have over 30 years international HR experience, working in both senior HR line roles and as senior consultants with global consulting companies. Through our team, you will have access to extensive knowledge and experience in all areas of HR, learning and development and change management.

Our experience covers a wide range of industries in the US, Europe, Africa, the Middle East and Asia. We want to apply our knowledge, experience and passion to help companies get their people to add real business value.

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