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- The Dubai Mall, Dubai, United Arab Emirates
IWC Dubai Mall
IWC Dubai Mall – International Watch Co, also known as IWC, is a high-end Swiss watch manufacturer.
With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing watches of lasting value since 1868.
Meet The Original – The IWC Pilot’s Watch Collection
The Rhine flows unhurriedly past the windows of IWCs workshops in Schaffhausen. Just a few kilometres further downstream it plunges over the cliff face of the Rhine Falls that have made the town world-famous. And it was here, more than 140 years ago, that a corporate story began which is still being written today. The American engineer and watchmaker, Florentine Ariosto Jones, was a director of E. Howard & Cie in Boston, then one of Americas leading watchmaking companies, at the tender age of 27. At a time when many Americans were trying their luck in the west, Jones went in the opposite direction. His journey took him across the Atlantic to Switzerland, where wages were comparatively low. His plan was to found the International Watch Company, combining outstanding craftsmanship of the Swiss with modern engineering technology from overseas to manufacture movements and watch parts for the American market.
Here in Schaffhausen he found a newly constructed hydroelectric power station for his machines. Ideal conditions for his passion to build perfect mechanical movements for an international market. He also found watchmakers whose profession already had a long tradition. The State Archives in Schaffhausen include an entry dated 29 January 1583 relating to the Guild of Pyrotechnicians, Gunsmiths, Watchmakers and Hoistmakers to the City Council. This proves that the watchmaker’s trade must already have existed in Schaffhausen at the time.
Originals of chronometry appeared soon after the company was established, for example in 1885 the Pallweber system pocket watch with its digital display, today a sought-after collector’s item. At the end of the 19th century, IWC was one of the first watch manufacturers to recognize the potential of the new and increasingly fashionable wristwatch, for which it developed entirely new movements. It also continued to build original pocket watch movements into wristwatches when the market in the thirties demanded large, extremely accurate wristwatches. This is how the Portuguese line came into being – a trendsetting wristwatch in a “king-sized” format until today.
IWC was involved when watches had to learn to fly with the aviation pioneers and today it offers a comprehensive range of professional pilot’s watches, which are fitted with special protection against magnetic fields. In the fifties the company not only led the competition in the race to introduce the first automatic movements, but also developed the so-called Pellaton winding mechanism, an unsurpassed winding system that it still uses exclusively today in its large automatic factory movements.
In the severe turbulence of the Swiss watch industry at the end of the seventies under its inspired manager, Günter Blümlein, this is the period in Schaffhausen when the points were set – contrary to the electronic spirit of the time – to take the company onto the track of mechanical watches, innovation and technically exacting men’s watches. And from this conception of ourselves there grew the eye-catching advertising message: “IWC. Since 1868. And for as long as there are men.” Because men’s watches have also been a subject of interest to women for a long time.
The craft perfection, the training of its specialists, the renunciation of mass-market products: all of these are in keeping with the old-established principle of IWC. To make watches for small numbers of people, but watches of the highest quality. That is also the reason why, if carefully maintained, our watches last for decades. And why today they are rare items, which fetch collector’s prices throughout the world.
Leading impulses for the mechanical watch come from IWC. With its more than 600 employees, the company manufactures these sought-after pieces. Since the year 2000 IWC has belonged to the watch division of Richemont International SA.
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