Marni in Mall of the Emirates

Marni in Mall of the Emirates
Marni in Mall of the EmiratesMarni in Mall of the EmiratesMarni in Mall of the EmiratesMarni in Mall of the Emirates
  • Mall of the Emirates, Dubai, United Arab Emirates
  • +97143549417
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Marni in Mall of the Emirates

Marni in Mall of the EmiratesMarni is an Italian fashion that was founded by Consuelo Castiglioni in 1994, when Castiglioni became known for her contributions to the design of fur, stemming from her husband’s family fur business. Marni is an Italian fashion label founded by Consuelo Castiglioni in 1994, who has always been the label’s designer. Marni has recently risen to prominence as women have turned away from overtly sexy clothing to designs emphasizing color, print, and shape.

The fashion line was started in 1994, when Castiglioni’s became known for her contributions to the design of fur. At that moment, fur was at its most unpopular and typically designed in an old-fashioned manner, but Castiglioni instead treated it as a normal fabric to make modern, wearable clothing. Her fashion line, which is named after her sister Marni, grew as her customers needed something to wear under or with their fur.

Today, the company produces a full array of ready-to-wear clothing, handbags, jewelry, and eyewear.Marni has recently changed from “a well-kept secret among like-minded aesthetes to a label followed for its own sake.” Jenna Lyons, senior vice president of women’s design for J.Crew, attributes Marni’s rise to the “post-Tom Ford era,” saying that women are lately being bold through color, print, and shape rather than through overt sex appeal and are dressing more for other women than for men.

Castiglioni, who has been always been the label’s chief designer, is responsible for Marni’s aesthetic of “European-inflected bohemianism.” Other descriptors that have been applied to Marni designs include “quirky,” “feminine,” “off-beat,” and “funky.” Early design features included idiosyncratic prints and vintage-inspired shapes and fabrics; Marni has retained these elements but has become more streamlined. Other Marni hallmarks include juxtapositions of texture; colorblocking; a palette focused on gray, beige, and blue, in which bright colors are interspersed; and unusual shapes, such as bell hemlines, gathering, asymmetry, and large volumes. In general, Marni’s women’s clothing resonate more with female customers than with men, who do not find the clothes sexy.

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About Mall Of The Emirates:

Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.

Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.

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