Listed in Advertising & Marketing in Dubai, Advertising Agencies Dubai, Companies in Dubai Media City, Marketing Agencies in Dubai, Marketing Communications, Media Advertising, Video Advertising & Production
- Dubai Media City, Dubai, United Arab Emirates
MBC Group Dubai
MBC Group Dubai – MBC Group (Middle East Broadcasting Center) is the largest and leading private media company in the Middle East & North Africa region that enriches people’s lives through information, interaction and entertainment. In 2002, nearly a decade after the launch of MBC1 in London, back in 1991, and as the 1st private free-to-air Arab satellite TV channel, MBC Group moved its headquarters to Dubai Media City, United Arab Emirates, where it remains.
Today, MBC Group includes 18 TV channels: MBC1 (general family entertainment); MBC2 and MBC MAX (24-hour western movies); MBC3 (children’s edutainment with a mix of both local productions and western acquisitions); MBC4 (entertainment for young families with a female-focus); MBC Action (an indigenous adrenaline-packed channel targeting young males with local and homegrown productions); MBC Variety (Western films and general entertainment with uninterrupted broadcasting); Al Arabiya News Channel (24-hour Arabic language news channel); Al Hadath (an extension of Al Arabiya News Channel with a specific focus on real events in the Arab world and beyond); Wanasah (24-hour Arabic music channel); MBC DRAMA (24/7 Arabic drama); MBC MASR (general family entertainment geared towards the Egyptian family); MBC + Drama (a joint paid-for channel between MBC and OSN); MBC Bollywood (delivering the freshest in Bollywood content geared towards the region via an Arabized interface); and most recently four sports channels, MBC PRO SPORTS (geared towards the “Saudi Football Premier League” fans in the Kingdom).
In July 2011, seven channels within MBC Group began to broadcast in HD across the MENA Region: MBC1 HD, MBC2 HD, MBC4 HD, MBC Action HD, MBC Drama HD, MBC Max HD and Al Arabiya HD. In 2013, MBC3 HD joined the bouquet of HD channels followed by MBC Variety HD in 2014. MBC Group also includes two FM radio stations: MBC FM (Gulf music) and Panorama FM (contemporary Arabic hit music); as well as O3 Productions, a premium content drama production company. Furthermore, MBC Group includes online platforms: www.mbc.net, www.alarabiya.net, www.shahid.net (the first free VOD and catch-up portal in the Arab world) and www.actionha.net, and www.mbcprosports.net among others.
MBC Group has four departments: the First one is MBC facilities which offer information on MBC group studios and facilities. The Second details marketing principles of issuing licences and franchise activities. The third department features the procedures of O3, the Dubai-based leading Production Company specializing in the production and distribution of documentary films, movies and episodes. The fourth is the MBC new media technologies department responsible for latest coverage of news and entertainment via internet and mobile phone services.
In 2002, MBC Facilities was established to cater to the needs of the broadcast and production industry. The company has quickly evolved into a reliable source of equipment, televised events and productions, while also providing high-end technical equipment and support.
One of the newest divisions within MBC Marketing, Merchandising and Licensing leverages MBC’s core strengths as a broadcaster to create successful commercial stories around the content owned and purchased by the group. Building on viewer loyalty, the experienced team concentrate their efforts on producing DVDs from TV content as well as consumer products such as toys, apparel, home furnishings and stationery, tying in with programs from channels such as MBC3. A third area of operation is MBC Publications producing books as well as the MBC lifestyle magazine that includes informative news, features and full MBC program listings. A first of its kind in the regional industry, Merchandising and Licensing operates as a fully independent profit centre within MBC’s Marketing Department. MBC Marketing merchandising and licensing division today’s viewers feel affinity with their favorite programs. MBC Builds on that brand and product loyalty through DVDs, publications and consumer products.
– The Merchandising and Licensing division acts as a Middle East agent for several major international companies.
– The Merchandise division offers a wide variety of consumer products to support on air programming.
– MBC will be strongly represented in the modern retail trade through a network of region-wide distributors.