Merchant Horizons Dubai

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Merchant Horizons Dubai

Merchant Horizons Dubai – MHL is known in the media and advertising fraternity as a pathfinder, leading its partners through growth challenges. With a strong portfolio of strategic services, MHL has grown from a media support start-up to a success story.

Our Services
MHL provides strategy intensive services to clients in the media space. Our clients are companies in the advertising sector, both creative and media specialists. We also work with media startups helping them develop successful combinations of human resources, content-development and marketing mix strategies.

Content Management
From format shows to branded entertainment and much more, we have developed a strong reputation for being the go-to company for quality content. We bring innovative ideas, unparalleled collaboration and unbeatable marketplace access to our clients. With a 360° view of the market, we design media-neutral consumer experiences spanning Digital, TV, Print, Mobile, Radio, OOH and all forms of video that drives real business results on behalf of our clients’ brands.

Positioning & Strategy
It is vital for an agency to be ideally positioned. A smart positioning is ideal to attracting the right clients and setting the stage for success. MHL guides its partners in identifying niche, sharpening agency direction, and formulating an effective client-acquisition and selling strategy.

Operational Efficiency
A fluid and efficient operations is the lifeline of any agency. MHL leverages its network of experts along with a history of resource-development to produce operational excellence for its clients. Areas of expertise include accounting and reporting practices, legal assistance, policy development and documentation, and procurement best-practices.

Talent Management
The knowledge workers in the media and advertising industries are no drones. They are some of the most brilliant minds capable of great achievements if nurtured, and trained well. MHL shares its talent management successes with the introduction of a culture which values training and development.

Suite G11, Building 5
Dubai Media City
United Arab Emirates

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