Optifashion Dubai Mall

Optifashion Dubai Mall
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Optifashion Dubai Mall

Optifashion Dubai Mall – Established and backed by the Italian Safilo, the world-renowned leader in premium eyewear, Optifashion boasts the newest design collection ahead of the rest of the market, bringing the most exclusive fashion eyewear to the most prominent locations throughout the Middle East. With a network of outlets ranging from the UAE to Qatar, from Bahrain to KSA, Optifashion has been displaying and offering exclusive launches of limited editions and emerging brands in exclusivity in the mainstream market since its set up in 2003.”

Its mission to combine quality and exclusivity by offering the newest in the market has been also translated into a contemporary luxurious store concept which provides the clients with the latest in optical shop fitting, window decoration and display concepts, making the shopping an engaging and enjoyable experience. With plans to expand its vision beyond the Middle East in the next future, Optifashion aims at exporting its high standards while assuring itself as one of the fastest growing network.

Optifashion was originally a manufacturer of optical frames and sunglasses established in Italy in the early 80’s and recognized worldwide as the first to understand that an eyewear is more than a medical device. It is a fashion and luxury accessory.

Following its visionary intuition, it was the first in the world to secure licensing agreements with fashion houses for the production and distribution of branded eyewear such as Gucci, Missoni, Laura Biagiotti, Gianfranco Ferre’ and other top Italian fashion brands.
Optifashion transformed the eyewear industry forever!

In the 90’s Optifashion was acquired by the industry leader Safilo s.p.a. In 2003 Safilo s.p.a. and the leading eyewear distributor in the GCC, Optialia Group, converted it into a retail project that has been developed in the Gulf region.

Since then, and pursuing its vision of being recognised as the most exclusive eyewear boutique in the region, Optifashion aims to transform an eyewear necessity into a luxurious journey. A journey where any eyewear need is impeccably satisfied through top fashion and luxury brands within an outstanding environment.

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