Praias Mall of the Emirates

Praias Mall of the Emirates
Praias Mall of the EmiratesPraias Mall of the EmiratesPraias Mall of the EmiratesPraias-4..png
  • Mall of the Emirates, Dubai, United Arab Emirates
  • +97143411167
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Praias Mall of the Emirates

Praias Mall of the Emirates – Praias is the U.A.E’s leading name in authentic Brazilian swimwear, carrying renowned swimwear brands such as Lenny Niemeyer, Salinas and Cecilia Prado exclusively in the MENA region. Founded in 2005 by Brazilian born Simoni Santamarina, Praias’s mission from the very beginning was to bring the best of Brazil to the Middle East. With her interior designer roots, Simoni has created a unique shopping experience for the Praias customer.

From the minute you set foot into the boutique in Mall of the Emirates you are greeted with the sounds and even aromas of Brazil. Praias also has a number of international brands exclusively in the region to team up with your swimwear such as celebrity favourite Taylor Morris Eyewear, CeeCode Beach Bags and Vita Liberata Toxin Free Tanning Products. Over the years Simoni has created the ultimate beachwear destination for everything you could possibly need to look your most glamorous on the beach!

Our Brands:


Lenny Niemeyer

Lenny Niemeyer arrived in Rio de Janeiro in 1980. As she began her search for sophisticated bikinis with the sensual allure of the Carioca, she ended up finding not only a new talent but also a new career. She gave up trying to find bikinis that suited her style, hired a seamstress and purchased small amounts of lycra to design precisely the swimsuits she imagined. The love for nature, portrayed in her pattern designs remained of her previous career as renowned landscape designer that left her hometown of Sao Paulo.

Sold exclusively at Praias boutique MOE.


A swimwear brand that is best characterized by its “pop style” prints, original mix-match combinations and a high sense of beach fashion, with a touch of Rio de Janeiro inspired wit. Salinas translates to simplicity, naturalness and an explosion of color, the search for quality of life and the good humor of our moments of pleasure. The sun, the tropical climate and light and informal way of being “carioca” are sources of inspiration.

Sold exclusively at Praias boutique MOE.

Blue Man

David Azulay did not have the psique of a fashion designer, and did not speak like one. He was a carioca by vocation, with more than 40 years of beach and sand. “I’m not a designer, and I would not like to be one. I’m much more worried about maintaining the ideology of my brand: being Brazilian and ipanemense,” he liked to say. However, he was the man that created one of the most famous beachwear brands on the planet, Blue Man, and considered by many the “father” of beach fashion in Brazil.

Sold exclusively at Praias boutique MOE.

Cecilia Prado

The brand is known for the contemporary take on knit and crochet apparel, constantly creating new and innovative designs that never ceases to amaze fashion lovers. Cecilia Prado is all about fusing eclectic and ethnic influences into sexy swimsuits that hug the curves of the body seamlessly with the utmost presence of modern fashion. The talented brazilian designer offers luxurious swimwear of perfected quality to bikini fashionistas internationally.

Sold exclusively at Praias boutique MOE.

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About Mall Of The Emirates:

Mall of the Emirates, the world’s first shopping resort, is located in Dubai at interchange four on Sheikh Zayed Road. The multi-level shopping centre currently features more than 560 international brands with a total gross leasable area (GLA) of 233,467 sqm including department stores, fashion, lifestyle, sports, electronics and home furnishing outlets and the largest Carrefour in the city. The compelling family leisure offer includes a Magic Planet family entertainment area, a 14-screen VOX Cinemas, the world-renowned Ski Dubai – the Middle East’s first indoor ski resort and snow park, the 500-seat capacity Dubai Community Theatre and Arts Centre (DUCTAC) and more than 90 international dining and café options.

Mall of the Emirates features an unmatched luxury offer housing more than 80 of the world’s most renowned designer brands in Fashion Dome and Via Rodeo. For the convenience of guests, the mall has two adjoining hotels: the 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.Mall of the Emirates is ranked as 7th most lucrative shopping centre in the world by sales per square feet, and first in the Middle East in a study by the International Council of Shopping Centers in 2012.

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